Snooker legend Jimmy White has called on TV bosses to put the sport on at an earlier hour.
This week, WPBSA chairman Sir Rodney Walker announced plans for a ‘6 reds’ experiment in a bid to raise popularity with younger viewers.
However, many of these viewers are currently disenfranchised because major finals finish at close to or after midnight.
For viewers watching in mainland Europe it is an hour later.
The last session of this year’s Betfred.com World Championship final will start at 8pm, with 11 frames to be played.
If it goes close, the peak viewing audience is likely to be long before the final ball goes down.
“The game’s never been so popular worldwide but we need to get our act together and get it on at a proper time,” White told BBC radio’s Sportsweek.
“We seem to be on really late at night, like it’s the last thing on all the time."
White said he didn’t mind 6 reds snooker but called for the return of the World Doubles Championship and a team event, such as the World Cup.
He wants the World Championship to remain at the Crucible. “It’s the absolute place. It’s just an amazing venue,” he said.
White will also be interviewed on BBC1’s Inside Sport at 11.10pm on Monday.