I woke up a short time ago to hear the words 'and the World Snooker Championship gets underway today at the Crucible' on the BBC's Breakfast programme.
Great, I thought! A preview of the big event is coming up.
Instead we were treated to a few minutes of free publicity for World Snooker's 'Hotshot's' scheme - a meaningless PR campaign that will very probably be discontinued at the end of the season.
'World Snooker are taking giant strides to get youngsters involved,' said the unquestioning BBC reporter.
How does the Hotshots do that exactly? It wasn't actually explained.
I really can't wait for the action to start so we can concentrate on what's important and what people are actually interested in.
It's called snooker.