Steve Davis, the circuit's senior player, has admitted to 'shock' over the lack of a sponsor for the World Championship.
The tournament remains without a backer just five weeks before the TV stages kick off at the Crucible.
Davis, six times a winner of the title in the 1980s and a qualifier once again this season, believes the global economic crisis has had a knock-on effect for snooker.
“It’s a concern for everybody but my long term concern for the game isn’t so severe. It’s had a bit of a lease of life around the world,” he said.
“It may be that the nature of sports sponsorship is going to go through some changes anyway and the way sports generate their money may be different.
“But it seems a bit of a shock for it not to be sponsored, I must admit. I can’t quite believe that 130 hours on the BBC isn’t worth something.
“So I can only assume that in the times we find ourselves in now that no company can be seen to be throwing money around.
“I’m not too sure that if things were better that would be the case. I think somebody would say, ‘we’ve got to have this.’
“It may be that we haven’t done our job properly, I don’t know. It may be that the powers that be haven’t got enough fingers in enough pies to get to talk to the right people.
“I don’t know. I’m not saying one way or another but it’s a very tough time and this proves it.”
I understand World Snooker have had several approaches from companies wishing to sponsor the World Championship but none at the financial level they were hoping for.
I personally think they are right not to give the tournament away on the cheap.
That wouldn't solve any of the sport's long term problems.
However, it will look bad if the game's showpiece occasion goes ahead unsponsored.
It would send the message out that snooker isn't worth sponsoring, not to mention further depleting World Snooker's dwindling resources.